An admission season is eight weeks in which the front office is also at its busiest doing everything else. What makes it survivable is deciding the sequence before it starts — seats and fee structure first, enquiry handling second, document checklists third, and one person owning each.
Timing follows your board and state. The sequence holds regardless; the dates do not.
Schools rarely lose admissions because demand was short. They lose them in the specific week when four families are waiting, an enquiry is taken on paper, and nobody calls it back.
Every enquiry gets an owner and a dated next action, and the front office opens a list of what is due today with overdue first. That is a different screen from a count of enquiries received, and the difference is whether anything gets acted on.
Sibling enquiries should be matched against the existing student record so the conversation starts with the family’s history. Where a school has a strong sibling pipeline this is a large share of intake and the fastest to convert.
The most expensive loss is the family offered a seat who never completed the checklist and drifted away in June. The school did all the work and lost the admission anyway. A checklist tracked per admission makes the stall visible while it can still be fixed, which is the entire value of tracking it.
In order. Each step assumes the one before it is finished.
Phrased the way they arrive, answered so each one stands on its own.
February to April for most boards, earlier where a state runs a common process. The preparation belongs in the term before.
Follow-up rather than demand — enquiries recorded and never called, and offers that stall on incomplete documents.
Yes, provided its submissions land in the same queue as walk-ins and calls. A form with its own inbox is another place for enquiries to be lost.
Checked by the Implementations desk on 7 September 2026. Corrections go in the page, dated, rather than quietly.
Pricing is on the page, in the open, with the counting rule written next to it. Nobody has to book a call to find out what it costs.
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