TutorDesk scores enquiries on observable behaviour — how the enquiry arrived, whether they attended a demo class, how quickly they responded, whether a sibling already studies with you — to order the callback queue when there are more enquiries than a counsellor can reach in one evening.
It orders a queue. It does not decide who is worth calling, is never shown to the family, and uses no demographic or financial inference.
On a busy evening a counsellor has forty enquiries and time for fifteen calls. Some ordering is going to happen regardless — the question is whether it happens on evidence or on whoever called most recently.
The distinction is between what a family did and what a family is.
| Signal | Used | Why |
|---|---|---|
| Attended a demo class | Yes | The strongest single predictor, and an action the family chose |
| Response time to first contact | Yes | Behavioural, and observed rather than inferred |
| Sibling already enrolled | Yes | A fact in your own records |
| Enquiry source | Yes | Referrals convert better; that is measurable, not assumed |
| Residential address or area | No | A proxy for income and community — not something we will score on |
| School the child attends | No | The same proxy, one step removed |
Scoring on area or school would improve the model’s apparent accuracy, because both correlate with ability to pay. It would also mean a centre systematically calling back families from wealthier areas first, which is discrimination arrived at by arithmetic.
We do not build that, and a vendor whose lead scoring is more accurate than ours may simply be doing it. It is worth asking what a scoring model uses before buying one.
Phrased the way they arrive, answered so each one stands on its own.
Observable behaviour: enquiry source, demo class attendance, response speed and whether a sibling is already enrolled. It does not use address, area, school or any inferred financial signal.
No. It orders a queue for evenings when you cannot reach everyone. Every enquiry should still be contacted; the score decides sequence, not eligibility.
No, and they never should. It is an internal prioritisation aid, not a judgement to be communicated.
Checked by the Implementations desk on 1 September 2026. Corrections go in the page, dated, rather than quietly.
Pricing is on the page, in the open, with the counting rule written next to it. Nobody has to book a call to find out what it costs.
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